Handmade Business Academy
Where Creative Passion Meets Profitable Business
Enrolment open
Ready to step out of your comfort zone?
You know that niggling feeling deep down - that whispers you’ve been holding back on yourself. You’ve tried before. The boxes full of craft and art materials and unsold work. The Etsy shop that got lost in amongst the thousands of others. The craft fairs where you barely broke even.
This time is different.
The Moment Everything Changes
Picture this: It’s Sunday evening after another exhausting craft fair. Your back aches from carrying all your kit, your car is tetris-packed with unsold work, and your family has spent the weekend without you - again.
While you were standing behind your beautiful display (that took hours to set up), they were out there making memories you missed.
Sound familiar?
That moment when you realise there has to be a better way - that’s your turning point.
That’s when you stop settling for a business that keeps you away from what matters most and start building a business on your terms and gives you the time freedom and joy you want.
You’re Not Alone in This Journey
The Handmade Business Academy is for you if you want to create a profitable and thriving handmade business on your terms.
One built around YOUR life and your rhythms. One where you don’t have to be at every weekend market to make money, you get to choose! In the knowledge that your business is thriving online and offline to a growing audience who loves your work.
If you’re A craftsperson designer-maker, or artist who’s looking to grow and build a business from your creative talents, you’re in the right place.
Perhaps you’re:
Tired of being weekend-bound to markets and fairs just to make sales
Ready to embrace your inner wisdom and build something sustainable (no pressure to be a social media expert here!)
Serious about having time freedom - building a business around your life, not the other way around.
Done with generic advice that doesn’t understand the unique challenges of selling handmade work
You’re ready to step out of stagnation and into a place where anything is possible.
The Handmade Business Academy will give you the tools, strategies, inspiration, confidence, and support to build and grow a profitable handmade business online.
One that lets you work when you want and gives you the time freedom to do what you love with those you love.
Where Creative Passion Meets Business
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Where Creative Passion Meets Business <>
The Handmade Business Academy in Action:
Your 6-Module Journey
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Success mindset shift and determining YOUR version of success.
Creating your 1-year big picture view and your big goals.
Creating a 90 day action plan to make those ‘year from now’ big goals actually happen.
A deep dive into routines and habits and why they’re important for your success.
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Identifying who your perfect customer really is.
Creating your brand vision and style, a brand that connects deeply
Brand imagery and photography.
Brand positioning and pricing.
Storytelling and writing copy for your brand
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Crafting your signature style.
Finding and nurturing your inspiration and developing your signature style.
Collection and product development.
The importance of the story behind your work.
Pricing for profit and market positioning.
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The advantages of having your own website over online market places
The anatomy of your home page
Crafting your about page - what you should and shouldn’t include.
Writing product descriptions that sell.
Checkout pages and capturing payment for your work.
Essential pages for selling online. From FAQ’s and your returns process to your privacy policy.
Shopify walk-though from someone who actually uses it.
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Email marketing that builds genuine relationships.
Social media marketing that doesn’t require the energy of a Duracell bunny!
Using AI to assist with your marketing and content generation.
Press and online media relationships to build brand awareness.
Selling face to face and maximising your time at craft fairs and markets.
SEO and copywriting
Creating your actionable 90 day marketing plan
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Nurturing your customers and how to get raving reviews.
Seasonal marketing strategies
Virtual one off sales and online trunk shows.
Selling on other online market places.
Selling add on products and making pajama profits!
Ready To Join?
Handmade Business Academy is OPEN for enrolment.
Depending on your preferred currency you can choose to pay in either: British Pounds (£GBP) or US Dollars ($USD)
PAY IN £GBP
PAY IN FULL + SAVE
£497
-OR-
SPLIT PAY
6 MONTHLY PAYMENTS OF
£94
Choose your preference on payment page
PAY IN $USD
PAY IN FULL + SAVE
$655
-OR-
SPLIT PAY
6 MONTHLY PAYMENTS OF
$125
Choose your preference on payment page
Unlimited lifetime access for as long as the course runs
PDF support material and workbooks for each module.
Private student community group
Bonuses:
3 Q&A and group coaching via zoom in weeks 1, week 3 and week 6
6 monthly group Q&A and catch up calls to keep you on track
Email list building 101
Social media template pack
Squarespace premium template specifically designed for craftspeople, makers and artists to customise for your business.
14 Day Money Back Guarantee
I know you’re not afraid to invest in yourself and your business as long as it’s a wise one.
I want you to have confidence in your decision and place any enrolment nerves you may have to one side.
With this in mind I offer a 14 day money back guarantee. If you show up and do the work, and within 14 days of enrolment, you’re still not satisfied, I’ll gladly give you a refund.
By the end of 14 days you’ll have had a chance to go through at least a couple of the modules (depending on how fast you consume and work on each module!) and have had access to the first live Q&A sessions with Sarah.
By the end of this program you’ll have…
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Crystal clear vision for your business and life - no more wondering “what if?”
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Cohesive brand identity that attracts your perfect customers like a magnet
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Your signature style nailed down with stories that sell and pricing that makes profits
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A complete website strategy with all the content you need to launch confidently
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A marketing plan that works - building genuine relationships, not just follower counts
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Unshakable confidence in moving your business forward and selling online for continual growth.
Most importantly: You’ll have a business that runs on YOUR terms, giving you the time freedom and joy you’ve been seeking.
That’s not all… you’ll get all this too!
Group Q&A calls in week 1, week 3, and week 6
When you join the course you’ll also get three group Q&A calls in week 1, week 3 and week 6 all held over zoom. You’ll then have 6 monthly group Q&A and catch up sessions to help keep you on track.
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A Squarespace premium template for you to customise for your business
A premium Squarespace template specifically designed with craftspeople, artists, and makers in mind. Ready for you to customise to your business and bring your business online. Tutorials for customising and setting up your site are also included.
(Available after refund period)
03
Email List Building 101
Kickstart your email list building and email marketing so you can start training your customers to buy from you online.
04
Social Media Template Pack for Instagram
No more spending hours stuck trying to design eye catching posts with these 69 fully customisable templates optimised for Instagram stories, portrait posts and carousels, and square posts and carousels.
05
Private Student Community
You’ll also have access to the private HBA student community group where you can share ideas, ask questions, stay accountable, and work on your creative business journey alongside fellow makers, crafters and artists just like you.
Don’t take my word for it…
LET ME INTRODUCE MYSELF…
Hi, I’m Sarah
Your guide, and the founder of TheThriving Maker.
I wish I had known what I know now back when I was starting and growing my own handmade business over 15 years ago!
It’s a long journey when you’re growing a handmade business and as a solo entrepreneur you’re taking on all the tasks and spinning all the plates in search of creating a life and business that you love.
It takes time and it’s not always easy, not every day as a maker is good. But … and here’s what I wish I’d known sooner, having systems and strategies for your business, having a vision for the direction you want your business to go in, and mentors to learn from and guide you whilst you grow really does make a world of difference.
I live in the UK and have been a designer-maker of fine jewellery for over 15 years. I’m also wife to a photographer and mother to two children and two slightly mad dogs.
With over 15 years of practiced experience I’m here to simplify building and growing a creative business, in particular growing it online, with less overwhelm and more confidence, and growing it on your terms. So that you can have a long and fruitful handmade business and a life you love.
Frequently Asked Questions…
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The Handmade Business Academy is open to anyone who is looking to build or grow a thriving handmade business from their craft. Craftspeople, Artists and Designer-Makers.
If you want to create a profitable handmade business that gives you the time freedom to do what you love, then this course is for you.
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You will have instant access to all the modules when the course net launches. Once enrolled you will have life time access to the course for as long as it runs.
The three group Q&A sessions are held via zoom which you will be invited to join and are held in week 1, week 3 and week 6. These will be recorded if you are ever unable to attend live.
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Yes, there is the option to pay in 6 instalments over 6 months.
Please select the split pay option on the checkout page.
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You will get instant access to the social media template pack bonus and the email marketing bonus.
The Squarespace website template bonus will be available from the 15th December after the refund period.
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When you sign up and purchase the course you will receive a confirmation email with details to create an account with a password. You can then sign in to the course pages.
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Yes absolutely, you’re part of the HBA community! You will be sent regular emails to let you know the details and dates the Q&A’s and for logging into the zoom calls.
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If you ever feel stuck please send me a question and I will try and answer it during our live Q&A’s or via email my email is sarah@designermakercoach.com
Go at your own pace and don’t ever feel like you have to rush through. Remember you have life time access to the course for as long as it runs and any updates I make to it.
My recommendation is to initially work on one module per week.
Don’t let another year pass wondering…
“what if?”
You’ve spent long enough putting your dreams on hold, wondering if they’re ever possible for you.
I’m here to tell you it is possible. And it’s your turn!
There’s always room for reinvention and for re-energising, for stepping into courage and for building something that honours both your creativity and the life you want.
Ready to transform your creativity into a thriving business?
VIDEO COACHING, WORKBOOKS, CHEATSHEETS, TEMPLATES & TOOLS
Payment options
Handmade Business Academy is OPEN for enrolment.
Depending on your preferred currency you can choose to pay in either: British Pounds (£GBP) or US Dollars ($USD)
PAY IN £GBP
PAY IN FULL + SAVE
£497
-OR-
SPLIT PAY
6 MONTHLY PAYMENTS OF
£94
Choose your preference on payment page
PAY IN $USD
PAY IN FULL + SAVE
$655
-OR-
SPLIT PAY
6 MONTHLY PAYMENTS OF
$125
Choose your preference on payment page
Unlimited lifetime access for as long as the course runs
PDF support material and workbooks for each module.
Private student community group
Bonuses:
3 Q&A and group coaching via zoom in weeks 1, week 3 and week 6
6 monthly group Q&A and catch up calls to keep you on track
Email list building 101
Social media template pack
Squarespace premium template specifically designed for craftspeople, makers and artists to customise for your business.