Handmade Business Academy
Where Creative Passion Meets Profitable Business
Ready to step out of your comfort zone?
You know that niggling feeling deep down - that whispers you’ve been holding back on yourself. You’ve tried before. The boxes full of craft and art materials and unsold work. The Etsy shop that got lost in amongst the thousands of others. The craft fairs where you barely broke even.
This time is different.
The Moment Everything Changes
Picture this: It’s Sunday evening after another exhausting craft fair. Your back aches from carrying all your kit, your car is tetris-packed with unsold work, and your family has spent the weekend without you - again.
While you were standing behind your beautiful display (that took hours to set up), they were out there making memories you missed.
Sound familiar?
That moment when you realise there has to be a better way - that’s your turning point.
That’s when you stop settling for a business that keeps you away from what matters most and start building a business on your terms and gives you the time freedom you want.
You’re Not Alone in This Journey
The Handmade Business Academy is for you if you want to create a profitable and thriving handmade business on your terms.
One built around YOUR life and your rhythms. One where you don’t have to be at every weekend market to make money, you get to choose! In the knowledge that your business is thriving online and offline to a growing audience who loves your work.
If you’re A craftsperson designer-maker, or artist who’s looking to grow and build a business from your creative talents, you’re in the right place.
Maybe you’re:
Tired of being weekend-bound to markets and fairs just to make sales
Ready to embrace your inner wisdom and build something sustainable (no pressure to be a social media expert here!)
Serious about having time freedom - building a business around your life, not the other way around.
Done with generic advice that doesn’t understand the unique challenges of selling handmade work
You’re ready to step out of stagnation and into a place where anything is possible.
Handmade Business Academy will give you the tools, strategies, inspiration, confidence, and support to build and grow a profitable handmade business online.
One that lets you work when you want and gives you the time freedom to do what you love with those you love.
The Handmade Business Academy in Action: Your 6-Module Journey
Module 1:
Setting up for success
Success mindset shift and determining YOUR version of success.
Creating your 1-year big picture view and your big goals.
Creating a 90 day action plan to make those ‘year from now’ big goals actually happen.
A deep dive into routines and habits and why they’re important for your success.
Module 2:
Crafting your brand - from vision to voice
Identifying who your perfect customer really is.
Creating your brand vision and style, a brand that connects deeply
Brand imagery and photography.
Brand positioning and pricing.
Storytelling and writing copy for your brand
Module 3:
From inspiration to market success
Crafting your signature style.
Finding and nurturing your inspiration and developing your signature style.
Collection and product development.
The importance of the story behind your work.
Pricing for profit and market positioning.
Module 4:
Building your online presence
The advantages of having your own website over online market places
The anatomy of your home page
Crafting your about page - what you should and shouldn’t include.
Writing product descriptions that sell.
Checkout pages and capturing payment for your work.
Essential pages for selling online. From FAQ’s and your returns process to your privacy policy.
Shopify walk-though from someone who actually uses it.
Module 5:
Marketing for success - crafting your digital presence
Email marketing that builds genuine relationships.
Social media marketing that doesn’t require the energy of a Duracell bunny!
Using AI to assist with your marketing and content generation.
Press and online media relationships to build brand awareness.
Selling face to face and maximising your time at craft fairs and markets.
SEO and copywriting
Creating your actionable 90 day marketing plan
Module 6:
Crafting your future - growth strategies and beyond.
Nurturing your customers and how to get raving reviews.
Seasonal marketing strategies
Virtual one off sales and online trunk shows.
Selling on other online market places.
Selling add on products and making pajama profits!
By the end of this program you will have…
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Crystal clear vision for your business and life - no more wondering “what if?”
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Cohesive brand identity that attracts your perfect customers like a magnet
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Your signature style nailed down with stories that sell and pricing that makes profits
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A complete website strategy with all the content you need to launch confidently
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A marketing plan that works - building genuine relationships, not just follower counts
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Unshakable confidence in moving your business forward and selling online for continual growth.
Most importantly: You’ll have a business that runs on YOUR terms, giving you the time freedom and joy you’ve been seeking, and out there making memories instead of missing out on precious moments.
That’s not all… you’ll get these bonuses too!
6 Weeks of live Q&A + Additional 6 Monthly Q&A calls
Each week of the live program you’ll be able to join a live group Q&A with me to ask any questions about that weeks module, so you never need to feel stuck or alone. You’ll also get an additional 6 months of monthly Q&A group calls.
01
Email List Building 101
Kickstart your email list building and email marketing so you can start training your customers to buy from you online.
02
03
Social Media Template Pack for Instagram
No more spending hours stuck trying to design eye catching posts with these 69 fully customisable templates optimised for Instagram, stories, portrait post and carousels, and square posts and carousels.
Private Student Community
You will have access to the private HBA student community group where you can share ideas, ask questions, stay accountable, and take your craft business journey alongside fellow makers and crafters just like you.
04
Payment options
Handmade Business Academy is OPEN for enrolment.
Depending on your preferred currency you can choose to pay in either: British Pounds (£GBP); Euros (€EUR); or US Dollars ($USD)
PAY IN £GBP
PAY IN FULL + SAVE
£497
-OR-
SPLIT PAY
6 MONTHLY PAYMENTS OF
£94
Choose your preference on payment page
PAY IN €EUR
PAY IN FULL + SAVE
€585
-OR-
SPLIT PAY
6 MONTHLY PAYMENTS OF
€110
Choose your preference on payment page
PAY IN $USD
PAY IN FULL + SAVE
$665
-OR-
SPLIT PAY
6 MONTHLY PAYMENTS OF
$127
Choose your preference on payment page
Unlimited lifetime access for as long as the course runs
PDF support material and workbooks for each module.
Bonuses:
Weekly Q&A and group coaching via zoom during the 6 weeks of the live course.
Email list building 101
Social media template pack
Private student community group
30 Day Money Back Guarantee
I know you’re not afraid to invest in yourself - you just want confidence it’s the right decision.
If you show up and do the work, and within 30 days of enrolment, you’re not satisfied, I’ll gladly refund your investment.
What past students have to say…
“Sarah delivered a very informative and easy to understand workshop directly related to my business”
Fran R - Craft & Capture workshop
“ Generous volume of information, advice and support from Sarah from beginning to end.”
Judith H - Handmade Business Academy student
“Absolutely great session and learnt a lot from the course.”
Rachel W - Craft & Capture workshop
“The course made me re-focus on how I wanted to develop my business and gave me the confidence to develop it at my own pace and the impetus I needed to take the actions.”
Ann W - Handmade Business Academy student
LET ME INTRODUCE MYSELF…
Hi, I’m Sarah
Your guide, and the founder of TheThriving Maker.
I wish I had known what I know now back when I was starting and growing my own handmade business 15 years ago!
It’s a long journey when you’re growing a handmade business and as a solo entrepreneur you’re taking on all the tasks and spinning all the plates in search of creating a life and business that you love.
It takes time and it’s not always easy, not every day as a maker is good. But … and here’s what I wish I’d known sooner, having systems and strategies for your business, having a vision for the direction you want your business to go in, and mentors to learn from and guide you whilst you grow really does make a world of difference.
I live in the UK and have been a designer-maker of fine jewellery for over 15 years. I’m also wife to a photographer and mother to two children and two slightly mad dogs.
With my 15 years of practiced experience I’m here to simplify building and growing a creative business, in particular growing it online, with less overwhelm and more confidence, and growing it on your terms. So that you can have a long and fruitful handmade business and a life you love.
Frequently Asked Questions…
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The Handmade Business Academy is open to anyone who is looking to build or grow a thriving handmade business from their craft. Craftspeople, Artists and Designer-Makers.
If you want to create a profitable handmade business that gives you the time freedom to do what you love, then this course is for you.
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You will have instant access to all the modules. The next live 6 week program starts on the July 7th 2025. Each week of the live program there will also be a group Q&A session held through zoom. These will be recorded if you are unable to attend live.
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Yes, there is the option to pay in 6 instalments over 6 months.
Please select the split pay option on the checkout page.
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The bonus live Q&A’s will take place every Wednesday during the 6 weeks of the live program.
You will get instant access to all the other bonuses.
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When you sign up and purchase the course you will receive a confirmation email with details to create an account with a password. You can then sign in to the course pages.
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Yes absolutely, you’re part of the HBA community! You will be sent regular emails to let you know the details and dates the Q&A’s and for logging into the zoom calls.
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If you ever feel stuck please send me a question and I will try and answer it during our live Q&A’s or via email.
Go at your own pace and don’t ever feel like you have to rush through. Remember you have life time access to the course for as long as it runs and any updates I make to it.
Don’t let another year pass wondering “what if?”
You’ve spent long enough putting your dreams on hold, wondering if they’re ever possible for you.
I’m here to tell you it is possible. And it’s your turn!
There’s always room for reinvention and for re-energising, for stepping into courage and for building something that honors both your creativity and the life you want.
Ready to transform your creativity into a thriving business?
The next live program starts on Monday 7th July.
VIDEO COACHING, WORKBOOKS, CHEATSHEETS, TEMPLATES & TOOLS
LIVE WEEKLY Q&A’S WITH SARAH
Payment options
Handmade Business Academy is OPEN for enrolment.
Depending on your preferred currency you can choose to pay in either: British Pounds (£GBP); Euros (€EUR); or US Dollars ($USD)
PAY IN £GBP
PAY IN FULL + SAVE
£497
-OR-
SPLIT PAY
6 MONTHLY PAYMENTS OF
£94
Choose your preference on payment page
PAY IN €EUR
PAY IN FULL + SAVE
€585
-OR-
SPLIT PAY
6 MONTHLY PAYMENTS OF
€110
Choose your preference on payment page
PAY IN $USD
PAY IN FULL + SAVE
$665
-OR-
SPLIT PAY
6 MONTHLY PAYMENTS OF
$127
Choose your preference on payment page
Unlimited lifetime access for as long as the course runs
PDF support material and workbooks for each module.
Bonuses:
Weekly Q&A and group coaching via zoom during the 6 weeks of the live course.
Email list building 101
Social media template pack
Private student community group